In this second part of a two part article we discuss how increase website revenue you can test your website and visitor behaviour to improve revenue from your website. In the last article we discussed how to track your visitor’s behaviour. In this article we will discuss a couple of things you can do to improve your website.
You should begin this process in the design stage if possible. You really should do some usability testing at ever stage of your design to see how easy to navigate and test how easy it is to locate the right information on your website.
This doesn’t need to be an expensive process you can pay some students to use your website and get valuable feedback on the design and layout of your website. A good way to do this to get the testers to speak what they are thinking as they use your website as this will give you incite into the thought process of your users. Your website should be instantly recognisable to visitors to what you actually sell.
A high percentage of shopping carts get abandoned so testing your order process is vital. All questions should be answered or ready available to the user throughout the ordering process. For example shipping costs and and your returns policy. These are the two most common questions that people may ask and you must answer these questions.
In reference to the previous article using Google analytics, you can see where in your ordering process people are abandoning their cart. If it is possible for you to do so a live chat feature on your website can be a good solution here. Although it would be better to display all relevant information on your website in a clear concise manner, in such a way not to interrupt the ordering funnel.